Strategic Management: Theory and Practice By John A. Parnell

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Strategic Management: Theory and Practice
 By John A. Parnell

Strategic Management: Theory and Practice By John A. Parnell


Strategic Management: Theory and Practice
 By John A. Parnell


Ebook Free Strategic Management: Theory and Practice By John A. Parnell

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Strategic Management: Theory and Practice
 By John A. Parnell

  • Sales Rank: #362764 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 2013-01-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.50" w x 8.50" l, 3.41 pounds
  • Binding: Paperback
  • 664 pages
Features
  • Used Book in Good Condition

Review
“An excellent introduction to the field of business strategy, which can be used at both the undergraduate and graduate levels. The book defines key concepts by using up-to-date examples and case studies that students will find interesting and relevant.” (Peter Schneider 2012-12-13)

“The varieties of levels of strategic analysis (reading, real-time case, traditional case) make the Parnell text perhaps the most flexible and adaptable strategic management text on the market.”
(Keith Harman 2012-12-13)

“The case analysis questions provide the student with a clear roadmap to completing a comprehensive strategic analysis, from defining the industry through identifying and choosing strategic alternatives, and determining how to measure their success in practice.”
(Jim Whitney 2012-12-13)

“The biggest advantage I see in the text is that it is readable. The undergraduate students do not have the problems caused by other textbooks.”
(Robert Gulbro 2012-12-13)

“The writing style is the biggest asset of the text. In addition, the multiple examples on a topic allow students to receive different points of view to understand these concepts.”
(Edward Renshler 2012-12-13)

About the Author

John A. Parnell (PhD, University of Memphis, EdD, Campbell University; MAEd, East Carolina University) is the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly and Creative Activity.

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